44 Consulting Group
44 Consulting Group is a group of consultants who provide professional match-making services in the commercial real estate and architecture fields. This page includes three logo designs since the client commissioned me to work on three separate projects.
Logo Design Process
The client also asked me to design the group’s logo and make it upscale/luxurious, original, and artistic. They also had a reference photo of what they wanted, which was a big, cursive “L” in their brand’s gold color.
Reference Photo
Original Logo
This was the logo to replace.
Logo Design Process
The client also asked me to design the group’s logo and make it upscale/luxurious, original, and artistic. They also had a reference photo of what they wanted, which was a big, cursive “L” in their brand’s gold color. My approach to finding the perfect font to use was comparing “L’s” and “4’s” in every cursive font in my library.
Round 1 - Exploring Typefaces
Round 2 - Narrowing Down Results/Options
The client liked the last two designs I chose for her, and we decided to move forward with those two in refining the design.
Round 3 - Exploring Again
Me: “Should I add lines to the design, or keep it abstract?”
Client: “Yes, let’s see what the design would look like with the lines.”
Round 4 - Final Decision
The client loved my line addition and agreed that no further revisions are needed.
