A.W.A.R.E.

Summary and Problem-solving:
A.W.A.R.E. (which stands for Always Watching for Asian Rights & Equality) is a community-watch program in Sacramento that incentivizes businesses to protect people from anti-Asian hate crimes.

Approach:
My team and I did market research and used color psychology to drive the visual design of the campaign pitch slide deck. I took pictures with my Nikon D3400 of my Asian-American roommates for stock photography to use in my designs. I designed the website, merchandise, and name.

Team: me and 3 other designers
William Chen, Serena Tieu, Jack Kuo, and Ulysses Tu

Duration:
3 months