Cocoonuts

Cocoonuts is an insect-infused trail mix. The packaging was designed to be biodegradable, making it easy to discard while exploring nature. In addition to designing the packaging, I also designed the website, merchandise, brand identity, graphic standard, business system, and process manual to document my creative process—a complete brand strategy package. The target audience is health-conscious people who need a protein-heavy snack.

View Process Manual

Wireframe Sketches

Draft 1

I made this mockup on AfterEffects.

Final Modern Re-design

I got rid of the animated menu because it looked too cluttered and would load more slowly on a device than this more simplified website design. Mocked up on FIgma. Merchandise made on Adobe Photoshop.