Rooster Retail

Summary:
Rooster Retail is an online storefront on Amazon that sells home goods, which target middle-aged adults.

Problem-solving:
The client wanted to make an online store selling home goods targeting middle-class customers.

Approach:
Given the name, I designed the website, packaging, and logo, all inspired by HomeGoods’ red branding and website.

Team: me and the CEO
Serena Tieu and Chris Hill

Duration:
2 weeks