Rooster Retail

Role: Solo Designer

BRAND DESIGN

Rooster Retail is an Amazon storefront that sells home goods to middle-class customers.

Deliverables:

  • 1 silly logo and brand guidelines

  • Packaging tape and stickers

  • 1 website design

Process Work

Process:

  1. Take notes from the initial client consultation to create the creative brief (given only the name; make the logo inspired by Target and HomeGoods)

  2. Research previously existing logos on Google

  3. Explore typography

  4. Explore logo designs with the typography in Illustrator

  5. Choose colors

  6. Present logo ideas to the client in a presentation and receive feedback

  7. Refine the logo the client focused on

  8. Ship deliverables

Type Study

Logo Iterations - Round 1

Logo Iterations - Round 2

Packaging

Website