Rooster Retail

Summary:
Rooster Retail is an Amazon storefront that sells home goods.

Team:
Independent contributor — sole designer on the project.

Challenge:
The client wanted to make an online store selling home goods targeting middle-class customers, so he requested that I make a silly logo.

My Process:
After being given the name, the first thing I did was take notes, do research on previously existing logos on Google, and explore my typography options to make the logo. The client wanted me to take inspiration from Target and HomeGoods’ red brand identities, so I studied them as part of my research. Next, I went to Illustrator to create icon designs to pair with various typography combinations. After that, I moved on to selecting a color palette and presented the logo designs to the client with a pitch deck. After giving me feedback, I went back into Illustrator and redesigned one of my logos in a second design round. After approval, I shipped the logo, and I designed the brand book, packaging tape, and website in that order.

Result:
After one round of feedback, I finalized the logo, and I designed the brand book, packaging tape, and website.

Duration:
2 weeks