Strategic Brand & Marketing Designer leveraging UX principles to create impactful campaigns and identities.

My name is Serena, and I am a mission-driven brand designer and marketing strategist with over 9 years of experience building and refreshing brands and campaigns. I create distinct visuals, memorable titles, slogans, and copy. As a creative, I combine art direction with UX principles to design campaigns that range from approachable and casual to high-end and editorial. I always consider the viewer’s experience when they perceive my work. My goal is to make brands memorable through strong visual storytelling and impactful, sophisticated copywriting.