University of California Davis (SEP. 2017 - DEC. 2021)

• Bachelor of Arts in Design

• Bachelor of Arts in Communication

San Gabriel High School (AUG. 2013 - MAY 2017)

• High School Diploma (GPA: 3.8 Weighted)

• Extracurricular Activities:

  • Art Club

    • Vice President (2016 - 2017)

    • Treasurer (2015 - 2016)

    • General Member (2013 - 2015)

  • SGHS FIDM Fashion Club

    • Founder & Co-president (2015 - 2016)

  • Anime Anonymous Club

    • Secretary (2015 - 2016)

  • Motivating Matadors (AKA MoMa)

    • Motivator (2014-2017)

  • SGHS Acapella

    • Vice President & Secretary (2016 - 2017)

Wavy Designs by Serena - Freelance Designer & Marketing Consultant
(SEP. 2017 - PRESENT)

• Designed websites, advertisements, merchandise, and presentations for clients in design, food, beauty, social justice, technology, and real estate.

• Created, established, and enforced brand guidelines across all proposal deliverables, including typography, color, spacing, and component alignment.

• Transformed text-heavy content into polished, structured, and client-ready deliverables.

Jinete for Congress - Marketing Director
(MAY 2026 - PRESENT)

• Doubled the candidate’s following on social media and met donation goals within three months of my entry by leading brand visuals on Canva, content creation strategies (Meta Business, X, and YouTube), and edited videos using CapCut.

• Created a content calendar on Asana for Congress Candidate Andres Jinete in New Jersey.

  • Suggested posting “Why Wednesdays”, explaining a value the campaign is advocating for and how it will be executed, every week.

  • Suggested Mr. Jinete to go live on social media every Friday to connect with his community, maintain relationships with current followers, and get discovered by new followers.

• Created a style guideline to post visually consistent brand content.

• Educated and managed interns about political media and how to market political candidates and campaigns on social media.

• Troubleshot UI issues and redesigned the website to match the brand guidelines I created.

• Updated the “Events” page, advertised and recruited interns, and added an “Endorsements” page.

The Green Party’s Young EcoSocialists (YES) - Graphic Designer, Social Media Marketer, and Content Creator

MAY 2026 - PRESENT

• Designed graphics using brand assets on Canva, Google Drive, and Adobe Illustrator/Photoshop, and images to advertise events, news, opinions, and ideas on social media (Instagram, X, Facebook, TikTok, Blue Sky, etc.)

• Created a social media and blog content calendar.

• Created a Google Form that allowed people to submit content ideas, such as news articles, to allow our Media Communications team to delegate, review, and post social media content.

Silueta.AI - Brand & Social Media Marketer
(MAY 2025 - PRESENT)

• Designed premium fashion brands and beauty brands for content creators with a specifically tailored aesthetic. 

• Created mood boards for the website redesign using Pinterest and Figma.

• Drafted website redesigns, using Figma, for approval under the guidance of the lead brand designer. 

• Selected typography for the official visual brand.

Kriya Partners - Digital Marketer
(MAY 2026 - JUN. 2026)

• Designed website, transferred, and manage content on Squarespace.

• Created a social media and blog content calendar.

• Strategized and connected with B2B partners for social media marketing and outreach.

• Filled in keywords and phrases to rank the website higher with SEO marketing.

Lifetime Solutions - B2C Marketer
(SEP. 2025 - FEB. 2026)

• Develop and implement biweekly A/B testing strategies for campaign messaging, resulting in 25% of sales.

• Focus on homeowners as the primary target audience for marketing campaigns.

• Leverage understanding of human behavior to optimize online campaigns and manage the website effectively.

44 Consulting Group - Marketing and Operations Coordinator
(FEB. 2024 - MAY 2024)

• Social media management, including content creation, scheduling, and other items as requested.

• Graphic design for social media, presentations, website visuals, and marketing materials.

• Email marketing support, including drafting, formatting, and scheduling campaigns.

• Website updates, content optimization, and maintaining brand consistency across digital platforms.

• Market and competitor research to identify trends, best practices, and branding opportunities.

Closet Factory - Designer
(MAR. 2024 - MAY 2024)

• Demonstrated my in-depth expertise in the home decoration industry to provide the best customer service to interpersonal clients..

• Provided 3-D home organization solutions using KCD, a simplified version of AutoCAD.

Closet World - Designer
(FEB. 2024 - MAR. 2024)

• Measured the target living space and presented sketched designs of home organizational solutions for clients while respecting the client's budget and home constraints during interpersonal consultations.

California Social Welfare Archives - Brand Designer
(FEB. 2023 - MAR. 2023)

• Redesigned a modern logo with a new color scheme and pitched a presentation to the council using Adobe Illustrator and Google Slides.

• Created an informational branded slide deck for new, onboarding volunteers using Adobe Illustrator and Google Slides.

Berkshire Hathaway HomeServices California Properties -
Graphic Designer & Marketing Co-coordinator
(MAY 2022 - AUG. 2022)

• Managed a mass production of both digital assets and print materials (flyers, brochures, booklets, postcards, and social media posts) for over 150 real estate agents daily in a fast-paced environment.

• Constructed listing presentations, retouched photos, and designed layouts for marketing collateral that complied with company brand standards.

• Established personal brands by leading 1-on-1 self-branding workshops with real estate agents, which increased the sale of listings by 10%.

UC Davis Cross Cultural Center - Graphic Design Co-coordinator
(SEP. 2019 - DEC 2019)

• Created graphics, advertisements, and icons-- both collaboratively and independently-- using Adobe Illustrator, Photoshop, and InDesign for a nonprofit organization that serves in social justice and equality

• Designed the staff jackets, which promoted equality, social justice, and inclusivity.

• Managed assignments and task completion through Asana.

CxORE - Graphic Designer & Social Media Marketing Intern
(JUN. 2019 - AUG. 2019)

• Independently designed paid advertising campaigns on LinkedIn, Instagram, and Facebook, by using Adobe Illustrator and Photoshop for a technical-corporate startup.

• Analyzed social media analytics to gain insight and grow the company's online presence.

• Designed infographics and retouched the photos of the contacts using Adobe Photoshop

• Input, organized, and exported data on an Excel sheet to optimize B2B connections. Presented data visualizations on business presentations and designed pamphlets using company information and data.

Swish Corp. - UI & Graphic Designer
(APR. 2019 - JUN. 2019)

• Designed the user interface, logo, and graphics of a mobile, AR-based, co-op basketball gaming app for a senior design project.

• Attended team meetings with four software engineers and presented the final product to a client at Apple Inc.

UC Davis DES 16 - Teaching Tutor
(APR. 2019 - JUN. 2019)

• Provided live tutorials on industry-standard design software, gave a lesson on how to stay away from cliché iconography, and provided constructive criticism and feedback on assignments and projects-- both in small groups in person and individually-- to 18-24 undergraduate students.

• Developed interpersonal relationships with students to make the class more engaging, which influenced students to consider graphic design as a real career.

• Offered additional assistance to students outside of class time.

Forever 21 - Sales & Marketing Associate
(JAN. 2018 - OCT. 2018)

• Improved customer engagement by providing a tailored experience to customers, offering styling tips based on their personality, needs, and wants.

• Organized the store based on style, season, color, and size to ensure a memorable customer experience that was on-brand with the company's brand image.

• Reported to the store manager about customer satisfaction every two weeks.

UNTUCKED WORWEAR - Fashion Marketing Intern
(MAY 2017 - JUN. 2017)

• Curated stock photography and a social media calendar for the startup fashion label.

• Pitched a Memorial Day sale, which got included in the Kickstarter.

• Brand Design

• UI Design

• Web Design

• UX Design & Event Planning

• Product Design (physical and digital)

• Graphic Design

• Presentation Design

• Campaign Design

• Traditional Art

• Digital & Graphic Art

• Photography

• Digital Marketing & Social Media Marketing

• Graphic Design

• Brand Design & Brand Strategy

• Website Design

• Campaigning

• Marketing

• Social Media Marketing & Strategy

• SEO Marketing

• Data Analytics

• Print Production

• Photography & Photo Editing

• Infographic Design

• Packaging Design

• UI Design

• UX Design

• Presentation Design

• Typography Design

• Adobe Creative Cloud & Adobe Acrobat (PDF Software)

• Microsoft Office 365 Suite

• Google Drive Suite

• Website Providers (e.g. Wix, GoDaddy, Square Space, and Tumblr)

• Asana/Trello

• English - Native Speaker

• Spanish - Intermediate Level

• Vietnamese - Beginner

• Korean - Beginner

• Little Bang! - DEC. 2018, APR. 2019

• Little Bang! - DEC. 2017

• Teo Chow Association Award - 2012 - 2017