Berkshire Hathaway HomeServices CA Properties
(A.K.A. B.H.H.S.C.P.)
About:
Berkshire Hathaway HomeServices is a multi-conglomerate, luxury real estate firm. As a Graphic Designer and Marketing Coordinator, I led the creative direction in social media content, created personal brands and marketing strategies from scratch, and mass-produced branded marketing collateral across a large network of real estate professionals (140+ agents).
Result:
By establishing a structured deadline management system, I consistently delivered a full suite of high-quality marketing materials — including flyers, brochures, booklets, postcards, and Comparative Market Analyses (CMAs). With my personal branding workshops, I contributed to a measurable 30% increase in each agent's sales performance.
Letter-sized Flyers
8.5” x 11”; I worked with both matte and glossy paper.
Tabloid-sized Brochures & Booklets
17” x 11”; I worked with both matte and glossy paper on InDesign. I also used Adobe Photoshop to brighten photos and bring out the color in property images.
Postcards
I custom-made a data visualization for Micheline Vargas and Luisa Rengifo. I also exported these postcards as mailers to another company to print and distribute to target residents.
Social Media Marketing
I came up with social media marketing strategies and graphics for posting on Instagram.
Custom Work
I made custom notecards, business cards, and door hangers for real estate agents.
Competitive Market Analysis (A.K.A. C.M.A.s)
I printed, assembled, and bound listing presentations (A.K.A. C.M.A.) in under 30 minutes of a deadline.
Floor Plans
I edited floor plans with Adobe Illustrator to fit on one sheet of paper and attached appropriate disclaimers.