Cocoonuts

Summary:
Cocoonuts is an insect-infused trail mix. The packaging was designed to be biodegradable, making it easy to discard while exploring nature. In addition to designing the packaging, I also designed the brand identity, graphic standard, business system, and process manual to document my creative process. The target audience is health-conscious people who need a protein-heavy snack.

Problem-solving:
Making a visual brand for a consumable insect food product that is nutritious, delicious, and has biodegradable packaging.

Approach:
Design a minimalistic visual brand that targets people who would typically buy beverages from Starbucks and health “nuts”.

Team:
Solo