Cocoonuts
Role: Visual Designer
the Challenge
Design a compelling and approachable visual brand for an unconventional, consumable, insect-based food product that successfully communicates nutrition, flavor appeal, and environmental responsibility through biodegradable packaging. The core challenge was overcoming consumer hesitation around the product's novelty while maintaining brand credibility and desirability.
the Solution
I developed a minimalistic visual identity strategically positioned to resonate with a lifestyle-driven, health-conscious audience, specifically consumers who gravitate toward premium wellness brands. The design language was crafted to feel familiar and trustworthy within that market space, reducing the perceived barrier to trying an unconventional product while reinforcing its nutritional and eco-friendly value propositions. Please read the entire graphic standard below to see what other merchandise I’ve designed. If you’re interested in learning more about my design process throughout this project, read through the process manual.
the Result
Designed a modern, appealing visual brand identity with packaging, merchandise, a website, a business system, and out-of-home advertising for an insect-consumable food product.