CxORE

About:
CxORE is a Davis, CA-based technology company specializing in B2B SaaS software solutions for business owners. I was brought on to lead a targeted paid social media campaign aimed at expanding brand visibility and driving client acquisition.

Challenge:
Elevate CxORE's brand presence on social media and generate new client leads within a constrained two-week paid advertising window across Facebook and Instagram.

My Process:
I conceptualized and executed a lifestyle-driven creative strategy designed to make the brand feel approachable and aspirational to prospective business clients. I sourced and retouched high-quality stock photography in Adobe Photoshop, then developed all accompanying ad copy — crafting captions that conveyed a relaxed, modern lifestyle aesthetic aligned with the brand's identity and target audience.

Result:
The two-week campaign successfully acquired 5 new clients and meaningfully grew CxORE's Facebook following — demonstrating the impact of a cohesive visual and copy strategy even within a condensed timeline and budget.

Duration:
1 day of creative development; 2-week paid social media campaign across Facebook and Instagram.