Jinete for Congress

About:
Andres Jinete is a congressional candidate for District 12 in New Jersey. Learn more about him and his advocacy here.

Role: Marketing Director, Graphic Designer, Content Creator, Video Editor, Social Media Marketer & Strategist, and Mentor

Team: Serena Tieu, Luke Smith, Andres Jinete, and Yannira Yara

Deliverables:

  • branded social media graphics and posts

  • social media strategies

  • videos and clipped highlights

Goals Achieved:

  • Over 1.2k views within the first week of posting

  • Gained followers and donors

Instagram

I use Instagram to target Gen Z users in hopes that new people will discover him and vote for Andres. I use Canva to design graphics because I strongly believe that visual communication is the fastest way to convey personality with fewer words and make information easily digestible. Images are also more engaging and attention-capturing than plain text posts. I primarily make graphics for Instagram because it Instagram is the best platform for image-formatted posts.

Why Wednesdays

I started a weekly social media campaign called “Why Wednesdays” to remind people why our campaign matters.

ANM Tabling Post

During the Green Party Annual National Meeting (ANM) of 2026, I made live posts from the event to share Andres’s activity so that followers can find him and see his impact and activism in real life.

Cross-Endorsement Posts

We posted about a cross-endorsement that Andres got from networking with another Green Party candidate to get more exposure to followers about our campaign. I added two CTAs to get people to support both of them. The post got over 90 likes, which is more than any Instagram post on his account.

Facebook

We use Facebook to target the older generation so that they can gain more awareness and donate to the campaign. I use Meta Business to post on both Facebook and Instagram. To see the engagement on the posts, check out Andres’s Facebook profile.

YouTube

YouTube Shorts Engagement & Analytics

Through my social media posts, I was able to spread awareness about issues relating to I.C.E. I also gained a follower for Andres, which is important to note because it means that he has another loyal supporter.

I posted during peak times to get this engagement. We are trying to go viral on YouTube to spread awareness, gain support, and gain more followers.

I recorded the entire ANM Workshop on my iPhone 13 to show the full conversation that the panelists were having with everyone’s perspectives, experiences, and opinions. I decided not to edit this video to allow the the conversations to be organic and raw. In every ANM Highlight short (below), I wrote in the caption to check out the full video on Andres’s YouTube channel.

ANM 2026 Highlights - YouTube Shorts

I used CapCut edit the original video above to create highlighted snippets, added subtitles with Canva using the branded font, Omnes, and uploaded each clip in a strategic order that painted a story about Andres. I also compiled clips in the same strategic order. We are trying to go viral.

X

I use X as a news platform, so I post as soon as possible to show relevance and awareness of politics. Using this platform targets anyone interested in the news on X. Originally formatted for Instagram and Facebook, we cut down the text on the X posts.