MAJIC Studio

About:
MAJIC Studio is an international design agency dedicated to providing professional-grade design services to nonprofit organizations. In this project, I led the end-to-end development of a comprehensive brand identity for client Mathew Caldito, encompassing logo design, typography selection, color systems, and wireframing.

Role: Sole Brand Designer

Deliverables:

  • 1 final logo design (JPG, PNG, PDF, and SVG)

  • 1 brand book PDF (with added colors and typography)

  • 1 wireframe with the logo applied

Process Work & Wireframing

I was only given the name of the studio and the yellow and blue brand colors to work with. The client wanted me to capture the professional design services they offer to nonprofits. He also wanted me to make the J apparent in the word, “majic.” Mathew felt a strong connection to this misspelling of “magic” because his middle name initial starts with a J.

The client wanted a digital PDF of the brand book because he lives overseas.

Round 1

For Round 1, I made 8 logo iterations in Adobe Illustrator (no paper sketches), selected the colors and typefaces, and one wireframe. I took inspiration from the name and the client’s inspiration of architecture. The suggestions I made were not to Mathew’s liking, so we had a second round of iterations.

Round 2

For Round 2, I took out Midnight Majic Purple and ditched the cheesy, heartfelt name-inspiration to make cutting-edge logo designs that represented the modernness and technical personality of the company.

After seeing this round of logos, the client said that this direction was exactly what he was looking for in a logo design for his studio. The simplified color palette was also approved. However, typefaces of this round needed more structure, and there needed to be more space between the sections in the website design.

Round 3

For Round 3, the typefaces were changed, and I added testimonials to the website design. Below is the digital brand guidelines book that shows the final design, wireframe, and color/typography selections. While all my work was done in Illustrator, I uploaded my work to Figma to allow the client to comment on each design choice.

Digital Brand Guidelines Book

The client only wanted a digital brand book. I went straight into Illustrator to work.