Pear

About:

Pear was designed to help people overcome the post-2023 tech layoffs. After designing Pear Innovations to connect engineers with designers to build their own experiences and technological innovations, the brand evolved into a dual-platform entrepreneurial matchmaking service for designers, marketers, and content creators, with Pear Entertainment. The brand expanded into a nonprofit organization when I thought of giving away scholarships to high-potential students interested in starting their own tech/entertainment businesses, and hosting award ceremonies to honor the best innovations, innovators, and creators.

Role: Sole Brand Strategist, Name Creator, and Identity Designer, Senior Product Designer

Deliverables:

  • 3 Brand Identity Systems

  • 2 UI Designs, both desktop and mobile

  • Marketing & Advertising

  • Merchandise

Status: Currently looking for a software engineer/co-founder to bring Pear Platforms to life.

One Name, Two Platforms

Inspired by the core concept of collaboration in a tech space, I came up with the name “Pear” and made its first logo: Pear Innovations. The name was a parody of and inspired by Apple Inc, and Pear was the chosen fruit to represent the company brand because of its cleverly marketable homonym to “pair”.

Pear Innovations Brand Guidelines

Pear Entertainment Brand Guidelines

I decided to expand the Pear brand into entertainment/content creation because that is also another sector where design can be implemented. I am passionate about this sector because I am also into marketing.

The Pear Tree Foundation
Brand Guidelines

Inspired by the idea that anyone can make a career through free collaboration experience, I designed the Pear Tree Foundation to award scholarships to talented students who want to pursue an education and/or career in tech, marketing, and/or design with an accelerated head start.

Business Cards

  • Brand System Integration:
    Translated a complex digital ecosystem into a cohesive physical design system, utilizing the master ampersand mark as a consistent visual anchor across distinct target verticals.

  • Strategic Color Systems:
    Implemented functional color rules—deploying Slate Gray for a technical enterprise trust and a vibrant orange palette to command attention within the entertainment space.

  • Flexible Component Framework:
    Engineered a dual-template system within a unified layout grid to address varied internal roles, balancing information density for developers with identity-driven avatar layouts for creators.

  • Print Utility & Legibility:
    Maintained absolute clarity at small scales by establishing a strict typographic hierarchy, utilizing optimized tracking and high-contrast color values for rapid information absorption.

Merchandise

Advertising

All advertising channels (including billboards, bus stops, posters, etc.) will have a tagline and the trademarked “Pear up today” slogan.

Sponsorships & Partnerships

Because the core foundation of this platform is collaboration, I think we can partner with Apple Inc. by giving them a name-recognition boost for pushing innovation, while Apple Inc. sponsors our designers and engineers with computers and laptops, which would be a positive strategic collaboration. We can also get people to join our platforms on Y-Combinator and get funding for our project from start-up competitions like Little Bang! & Big Bang!